Privacy Policy

Our Commitment to Your Privacy

At Greeley Family Orthodontics, we respect your privacy and are committed to being transparent about how we collect, use, and protect your information. This Privacy Policy explains what information we gather through this website, how we use it, and the choices you have. By using our website, you agree to the practices described below.

Information We Collect

Information You Provide Directly

When you contact us through our website, schedule a consultation, or call a phone number listed on our site, you may share information such as:

Name, email address, and phone number
The reason for your inquiry or appointment request
Any additional details you choose to include in a message

We use this information only to respond to your inquiry, schedule appointments, and provide the services you’ve requested.

Information Collected Automatically

When you visit our website, certain information is collected automatically through cookies and similar technologies, including:

Device and browser type, operating system, and screen size
IP address and approximate geographic location
Pages visited, time spent on pages, and links clicked
The website or source that referred you to us

This information helps us understand how visitors use our site and improve the experience over time.

Tools and Third-Party Services We Use

To operate and improve our website, we use the following third-party services. Each of these services has its own privacy policy that governs how it handles data.

WordPress

Our website is built on the WordPress platform. Standard WordPress functionality may collect limited technical information necessary to deliver and secure the site.

Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how visitors interact with our website — for example, which pages are visited most, how visitors navigate the site, and how marketing efforts are performing. GA4 uses cookies and similar identifiers to collect aggregated, largely anonymized usage data. We do not use GA4 to identify individual visitors. For more information, see Google’s Privacy Policy.

Google Tag Manager (GTM)

We use Google Tag Manager to manage the analytics and tracking tags loaded on our website. GTM itself does not collect personal information about you; it acts as a container that loads the tools described in this policy.

WhatConverts

We use WhatConverts to understand which marketing channels lead patients to contact us. WhatConverts may track phone calls placed to numbers listed on our website, form submissions, and chat conversations, along with the marketing source that led to that interaction. This may include capturing the phone number you called from, the duration of the call, and, where applicable, a recording or transcript of the conversation for quality and training purposes. If you would prefer not to have your call recorded, please let us know at the start of the call. For more information, see the WhatConverts Privacy Policy.

How We Use Your Information

We use the information we collect to:

Respond to inquiries, schedule appointments, and provide care
Improve our website, content, and overall patient experience
Measure the performance of our marketing and outreach efforts
Maintain the security and proper functioning of our website
Comply with legal obligations

We do not sell your personal information.

Sharing of Information

We do not sell, rent, or trade your personal information. We may share information in the following limited situations:

Service providers who help us operate our website and practice (such as the analytics and tracking tools described above), under terms that require them to protect your information.
Legal requirements, when we believe in good faith that disclosure is necessary to comply with the law, respond to a valid legal request, or protect the rights, safety, or property of our patients, our team, or others.

Cookies and Tracking Technologies

Our website uses cookies and similar technologies to support website functionality, remember your preferences, and gather analytics information. You can control or disable cookies through your browser settings. Disabling cookies may affect how some features of the site work.

Health Information and HIPAA

This website is intended primarily as an informational and marketing resource. Information you submit through general contact forms or website inquiries is not treated as protected health information (PHI) under HIPAA. Once you become a patient, any health information shared with us as part of your care is handled in accordance with our in-office privacy practices and applicable healthcare privacy laws, including HIPAA. Please avoid submitting detailed medical or treatment information through this website.

Children’s Privacy

Our website is intended for use by adults seeking orthodontic information and care for themselves or their children. We do not knowingly collect personal information from children under the age of 13 through our website. If you believe a child has provided personal information through our site, please contact us and we will take appropriate steps to remove it.

Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information, including the right to access, correct, delete, or restrict our use of your information, and the right to opt out of certain types of data processing. Residents of Colorado, California, and certain other jurisdictions may have additional rights under applicable state privacy laws.

To exercise any of these rights, please contact us using the information below. We may need to verify your identity before responding to your request.

Data Retention

We retain personal information only for as long as needed to fulfill the purposes described in this policy, to provide care, and to comply with our legal, accounting, or reporting obligations.

Security

We take reasonable steps to protect the information we collect through this website. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable laws. When we make material changes, we will update the “last updated” date below and, where appropriate, provide additional notice.

Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, please contact us:

Greeley Family Orthodontics
Phone: 970-457-9920
Address: 1911 59th Avenue, Greeley, CO 80634
Contact form: Visit our contact page

This Privacy Policy was last updated on May 18, 2026.